How the Corvette Revolutionized the Sports Car Industry

Harley Earl was an automobile design expert at Chevrolet who noticed the influx of small European sports cars into the United States after World War II. He knew there was a market for a two-seat roadster and convinced Chevrolet to introduce their own version: The Chevrolet Corvette.

In 1953, the first Corvette’s were unveiled. The cars were unique in their construction. Instead of the steel bodies common for the time, the Corvette was actually built from a much lighter material—fiberglass. This innovation, combined with its Earl-designed appearance, however, was still not enough to make the car an overnight success.
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Winning the War at Home: Buying a Sports Cars

So, you’re going to buy a new car. And you have already decided you will buy a sports car. The only problem is that you are going to have to justify that purchase to your wife or significant other. Let’s be honest, if you come home with a new 4-door sedan on car-buying day, you’d get a hug and some compliments on your wisdom from your wife. If you scream into the driveway in a cherry red ragtop, you’re going to get something else altogether.

Many men will argue that women just don’t understand the male attraction to the sports car. Nothing could be more wrong. They understand it all too well. That’s why it’s so hard to convince them to assent to your decision to buy that shiny two-seater. They understand your juvenile motivations and just aren’t convinced they warrant a significant investment of your marital assets.
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